Page:Oregon Exchanges volume 5.pdf/131

OREGON EXCHANGES beach resort life.

JULY, 1922

There will probably be

a clam and fish bake on the beach, also agate hunting, a trip to the lighthouse,

and for those who care to enjoy the salt water there will be the fine new nata torium. There are a number of other

announced in advance of the convention date.

Getting away from the entertainment features, which are alluring, and back to

the program, here’s the way it looks as this copy is sent in to the linotype:

entertainment features in the minds of the Corvallis folk, all of which will be

Round-table subjects:

Can advertising and subscription rates be reduced? What difference, if any, should there be between plate and handset advertising rates and between transient, political and local rates? This will be preceded by a discussion of advertising and subscription rates and costs by G. L. llurd, business manager of the Corvallis Gazette-Times.

Handling circulation. Is the advertiser who places copy direct entitled to an agency discount! Service to foreign advertisers and advertising prospects. Members attending should come prepared to enter Into the discussion upon these subjects.

Other numbers upon the program definitely arranged for follow: Value of distribution of monthly magazine in connection with and supplementary to advertising in daily newspaper. A. E. Voorhies, Courier, Grants Pass. The radio: Is it to be a competitor of the newspaper or to be welcomed as supplementary thereto? Lee Drake, Budget, Astoria. Report of W. F. G. Thacher upon his visit to eastern advertising agencies. Legal rates in Oregon.

(Details incomplete.)

Value of syndicate features, Frank Jenkins, Register, Eugene.

Is it more satisfactory or more profitable to have or not to have job shop in connection with daily newspaper? George H. Currey, Herald, Baker. Writing for trade press and free lance work, Alfred Powers, University of Oregon. Headlines, George Turnbull, University of Oregon School of Journalism. Oregon the ideal field for the country newspaper. editor, Portland Telegram.

N. J. Levinson, associate

Report from Secretary lloss to show whether money can be saved for the state and counties by publication of voters’ pamphlets as newspaper supplement and of sample ballots in newspapers.

The Non-Partisan League.

Harry Dence, Sentinel, Carlton.

Standing out against the various assortment of weeks for this and that and other free publicity propaganda from which the originator anticipates a profit.

R. W. Sawyer, Bulletin, Bend. System of caring for foreign advertising orders and plates to secure correct insertions. J. A. Davidson, manager service department, Orcgorzian.

The retail advertiscr’s idea of what the newspaper should do for him and what it does to him. Speaker to be furnished by Oregon Retail Merchants Association. Report on code of ethics.

Colin V. Dyment, University of Oregon.

Patting one another on the back. Holding the rural interest.

M. D. Morgan, Bulletin, Harrisburg,

George Aiken, Argus, Ontario.

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