Text style Emoji style
✨︎ ✨️
Text style is forced with ⟨︎⟩ and emoji style with ⟨️⟩.
U+2728, ✨
SPARKLES

[U+2727]
Dingbats
[U+2729]

Translingual

Description

A cluster of three (usually yellow) four-pointed stars, one being larger than the other two.

Symbol

✨︎

  1. Indicating that something is sparkling new or clean.
  2. An emoji indicating joy, admiration, excitement, or celebration.
    • 2017 December 15, Ruby Lott-Lavigna, “I Spent a Day Eating at the Most Instagrammable Restaurants of 2017”, in VICE[1] (quotation in English; overall work in English):
      But what would my trip be if I didn’t Instagram my food? I upload a picture of the avo toast with the caption “✨✨✨one of the prettiest red velvet rose latte i’ve ever seen !!! ✨✨✨✨ , despite the fact I have only ever seen one red velvet rose latte in my life.
    • 2022 September 21, Kenzie Bryant, “Gisele Bündchen Tweets Support for Tom Brady Amid Rumors of Rift”, in Vanity Fair[2] (quotation in English; overall work in English):
      Ahead of that game, which the Bucs won, his wife, Gisele Bündchen, tweeted, “Let’s go @TomBrady ! Let’s go Bucs ! ✨✨✨
    • 2023 October 11, Samantha Olson, “Mauricio Umansky Shuts Down Leslie Bega Romance Rumors After ‘Dancing With the Stars’ Dinner Date”, in Cosmopolitan[3] (in English):
      Leslie, who’s appeared on shows like The Sopranos, also shared her own post in support of the DWTS contestant. “DANCING WITH THE STARS Supporting Mauricio tonight on Latin night! 💃🏻🕺🏻,” she wrote in her caption.
  3. (Internet slang) Enclosing a word or phrase to indicate emphasis, often with a hint of sarcasm or mockery.
    • 2022 July 26, Mehera Bonner, “Every Single Thing to Know About Justin B. From ‘The Bachelorette’”, in Cosmopolitan[4] (quotation in English; overall work in English):
      They said his future on the show would be shrouded in mystery and intrigue.
  4. (neologism, technology) Used in applications relating to generative artificial intelligence, often implying a magic-like feature.

See also

References

  • Michelle Cheng (1 December 2023), “How ✨ became the unofficial AI emoji”, in Quartz[5], archived from the original on 2 October 2024:The list of companies working on AI products employing the sparkles emoji goes on: OpenAI and Google are using ✨, too.
  • Rachel Metz (10 July 2024), “Has Artificial Intelligence Co-opted the Sparkle Emoji?”, in Bloomberg[6], New York, N.Y.: Bloomberg L.P., →ISSN, →OCLC, archived from the original on 10 July 2024:AI sparkles have infiltrated corporate America, appearing in services like Zoom, Spotify and the Washington Post.
  • Jazper Lu (17 August 2024), “How the Sparkles Emoji Became the Symbol of Our AI Future”, in The Wall Street Journal[7], New York, N.Y.: Dow Jones & Company, →ISSN, →OCLC, archived from the original on 20 August 2024:One of the earliest examples of the sparkles emoji's use in AI came in early 2021, when AI marketing startup Jasper featured it in a content-creation tool and promotional materials, according to Stephanie Mencarelli, the company's vice president of design.

Further reading