Dorito

Marketing coinage, likely from Spanish dorar (“to gild”), dorado (“golden”), with an ending matching other brands of Frito-Lay Inc. (Cheetos, Fritos, Tostitos), from Spanish frito (“fried”), also possibly as a clipping of Spanish doradito (“little golden [thing]”), diminutive of dorado (“golden”).

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Dorito (plural Doritos)

1. A tortilla chip of the Doritos brand.
   • 1991, Ellen Emerson White, “The Boy Next Door”, in Thirteen: Thirteen Tales of Horror, page 302:

     [Timmy] offered her his bag of Doritos.

   • 2010, Stacy Alaimo, Bodily Natures: Science, Environment, and the Material Self, page 12:

     I looked out the kitchen window at my garden, my trenches, my dirt, and then my gaze turned downward toward my Dorito-stained hand.

   • 2013, Pamela Yaye, Games of the Heart:

     Stuffing the last Dorito chip into her mouth, she brushed the salt from her hands.

   • 2025 June 27, Hank Green, “You’re Not Addicted to Content, You’re Starving for Information”[1], vlogbrothers

     We thought that if you gave people information about how many calories were in Doritos, it would make them healthier. […] I don't think the solution is to deeply understand the chemical and caloric content of a Dorito.

• rotoid, toroid