hype cycle

English

Noun

hype cycle (plural hype cycles)

  1. (business, marketing) The various stages in the adoption of a new technology or product.
    the Web3 hype cycle
    the crypto hype cycle
    the AI hype cycle
    • 2023 October 9, Tressie McMillan Cottom, “Ozempic Can’t Fix What Our Culture Has Broken”, in The New York Times‎[1], →ISSN:
      It is hard to recall the last time a drug so excited the general public. Fen-phen in the 1990s, maybe? Viagra or Botox in the 2000s? Each had amazing hype cycles but none as explosive as Ozempic.
    • 2025 August 4, Sheera Frenkel, quoting Billy Thalheimer, “The Militarization of Silicon Valley”, in The New York Times‎[2], New York, N.Y.: The New York Times Company, →ISSN, →OCLC:
      Now there are hundreds of start-ups focused on defense technology, he said. “It’s clear we are in a hype cycle,” he said.
      (Can we archive this URL?)

See also

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