nanoinfluencer

English

Etymology

From nano- +‎ influencer.

Noun

nanoinfluencer (plural nanoinfluencers)

  1. (social media) An influencer with a very small following, less than that of a microinfluencer.
    • 2018 November 11, Sapna Maheshwari, “Are You Ready for the Nanoinfluencers?”, in The New York Times[1], archived from the original on 5 April 2020:
      But Ms. Karwowski, of Obviously, said she was confident in the strategy. Her firm has 7,500 nanoinfluencers in its database, she said, and it plans to double that number by March.
    • 2022 July 7, Claire Beveridge, “How to Be a Nanoinfluencer and Make Money With Under 10,000 Followers”, in Hootsuite[2]:
      However, depending on the type of post and campaign structure, the average price for a nanoinfluencer post is $10-$200.