personal brand

English

Etymology

Popularized by American consultant and author Tom Peters.

Noun

personal brand (plural personal brands)

  1. The public image of an individual's unique and desirable qualities, often based on particular marketing strategies and the use of social media.
    • 2012, Sarah-Jayne Gratton, Follow Me! Creating a Personal Brand with Twitter, John Wiley & Sons, →ISBN, page 78:
      Using my @grattongirl brand as example, my personal brand statement reads, “I delight in helping others create and unleash their personal brand on Twitter.”
    • 2020, Emily Segal, Mercury Retrograde, New York: Deluge Books, →ISBN:
      […] I had a social and possibly sexual interest in my coworkers and in the founder boys; I had an ambitious vain interest in my personal brand as it appeared to the world […]
    • 2021 May 7, Taylor Lorenz, “Elon Musk: Memelord or Meme Lifter?”, in The New York Times‎[1], →ISSN:
      In many cases, the brand also pays. Mr. Musk, who is both a successful businessman and a freewheeling personal brand, appears to be an exception.
    • 2022 September 7, Mia Adorante, “The TikTok Star of Washington Square Park”, in The New York Times‎[2], New York, N.Y.: The New York Times Company, →ISSN, →OCLC:
      His TikToks follow a well-trod formula: He ambushes someone in the park and asks deep-but-not-deep questions like: “How would you describe your personal brand?”; “What’s the most interesting thing on your Notes app?”; “Do you have any regrets?”
      (Can we archive this URL?)

Further reading

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