private label

English

Noun

private label (plural private labels)

  1. Synonym of own brand.
    You'd be surprised how many name brand companies produce some private label work for the big box and grocery chains.
    • 2025 August 6, Julie Creswell, “Aldi’s Passionate, Cultlike Following Fuels Its Rapid Expansion Plans”, in The New York Times‎[1]:
      This summer, Mondelez International sued Aldi, claiming its private-label cookie line “blatantly copies” the packaging of popular signature snacks like Oreos and Chips Ahoy!

Verb

private label (third-person singular simple present private labels, present participle (US) private labeling or (UK) private labelling, simple past and past participle (US) private labeled or (UK) private labelled)

  1. (transitive, of a manufacturer or other maker) To produce (something) and apply a private label to it; to make (something) under a private label.
    Alternative form: private-label (verb)
    it was private labelled
    they private labelled it for X
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