rollercoaster ride

English

Alternative forms

Noun

rollercoaster ride (plural rollercoaster rides)

  1. (figurative) Synonym of rollercoaster (“a situation characterized by significant fluctuations in direction, emotion or intensity”).
    • 2025 August 25, Julie Creswell, “Krispy Kreme Bets on Big-Box Stores to Stay Fresh”, in The New York Times‎[1], New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 25 August 2025:
      The past three decades have been a roller-coaster ride for the Charlotte, N.C., company, aiming to keep investors on a sugar high as it works out how to expand while remaining true to its heritage of serving fresh doughnuts.
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