Sveriges framsida

Swedish

Etymology

Compound of Sveriges +‎ framsida, literally “Sweden's front side”, often in the sense of being the most presentable part of the country (compare with the front of a building).

The expression likely originates from the fact that Gothenburg and other west coast harbours are the first Swedish ports of call for international ships arriving from the Atlantic. The logical conclusion that the capital, Stockholm, would be “Sweden's back side” may also play a part.

Proper noun

Sveriges framsida ? (genitive Sveriges framsidas)

  1. The Swedish west coast
    Synonym: Västkusten
  2. Gothenburg
    Synonym: Göteborg
    • 2017 February 27, Fanny Edstam, “Sveriges bästa kaffe finns i Göteborg”, in Göteborgs-Posten‎[1], archived from the original on 1 August 2025:
      Göteborg är bra på många sätt, bland annat är Sveriges framsida bäst på kaffe.
      Gothenburg has a lot going for it. Among other things, Sweden’s front side is the best when it comes to coffee.
    • 2019 February 1, “Här är Sveriges hetaste byggprojekt”, in Byggvärlden‎[2], archived from the original on 21 June 2025:
      Vinterns 10 hetaste byggprojekt fördelar sig geografiskt jämnt mellan storstadslänen, men med tanke på en avsvalnad byggmarknad i Stockholm och en byggboom i väst är det kanske inte konstigt att listan toppas av ett projekt på Sveriges framsida.
      This winter’s ten hottest construction projects are geographically evenly distributed across the metropolitan counties, but given a cooling construction market in Stockholm and a building boom in the west, it’s perhaps no surprise that the list is topped by a project on Sweden’s front side.
    • 2025 April 18, Oscar Lundberg, “Experten om godiset i påsk: Göteborg billigast i landet”, in P4 Göteborg‎[3], Sveriges Radio, archived from the original on 20 April 2025:
      Enligt Ulf Mazur är det generellt lite dyrare i Stockholm, medan en gammal tradition pressar priserna på Sveriges framsida.
      According to Ulf Mazur, things are generally a bit more expensive in Stockholm, while an old tradition keeps prices down on Sweden’s front side.
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